Founder
CLAIRE WU
12+ years at the top end of property — Senior Director, CBRE (London & Sydney). Director, International Sales, Berkeley Group.
Fortune 500 and FTSE 100 experience. Deals spanning prime residential, development and cross-border investment.
High-net-worth individuals, family offices and institutions. Transactions spanning single units, bulk deals, and full blocks — across London and Sydney, at every scale.
No junior staff. No handoffs. Same standard, once reserved for institutions. Now yours.
Three pillars. One commitment.
ASSETS — ACQUISITION
ADVOCACY — REPRESENTATION
Every channel.
Every type. Only yours.
We begin by understanding your objectives, structuring a clear acquisition plan so you enter the market fully prepared.
We source across every public and off-market channel — Prime Central London's core assets, residential portfolios, freehold buildings, HMO blocks, new builds and resale — each one a route to opportunities long before they reach open listing, some before they exist to anyone else at all.
We secure the right property, and negotiate the terms that make it worth securing.
We begin by understanding precisely what you need. Then we find it.
ADVOCACY — REPRESENTATION
ADVOCACY — REPRESENTATION
Your presence in London,
Represent it like no others.
We act as your private advocate — attending inspections, coordinating solicitors, builders, and agents, managing every moving part on your behalf.
You stay fully informed without being burdened by the detail.
You'll always know what's happening. Handled end to end — so your property runs smoothly, and your mind stays free.
ASSETS — DISPOSAL
ASSETS — DISPOSAL
A sale,
handled with precision.
We take a tailored approach to every sale, rather than relying on a standard listing model.
Acting as your exclusive representative, we engage selected channels and partners through our network — extending market reach beyond a typical multi-agency approach.
Through a coordinated, controlled process, we give you access to the broader London market while avoiding fragmented competition — with one objective: the best possible outcome, in both price and timing.
London & Melbourne
Same standard. Same side. Two cities.
LinkPrime and Armadale Private Concierge (APC) in Melbourne were built on the same conviction: that private clients deserve advisors working genuinely, exclusively, for them alone — and for nothing else.
For clients with property interests spanning London and Australia, that means one standard of advice, unconflicted, on either side of the world.
